Test of Mass Communication Skills

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• Test of Mass Communication Skills

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When communication occurs between large people it is defined as mass communication. Mass communication has a lot of impact on the growth of business organization. 

 

Mass communication helps to reach to mass people with the product and company image. It also helps to increase the goodwill value of a company.

Top 10 Importance of Informal Communication

In modern communication system, informal communication is found to be used in a mutual supplementary way with the formal communication system. 

 

For the business organization, there are a lot of benefits of properly usage of informal communication channel. 

Definition of Time Value of Money

Have you ever noticed that The value of DOLLAR or your home currency is changing day by day ? Have you think that when your grandpa was affordable to buy a land only for $1000 but nowadays the cost of that land is almost $20000 ?

Grapevine is an Integral Part of Informal Communication

"Grapevine is an Integral Part of 

Informal  Communication"

Illustration of the Above Statement

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Grapevine is a term used in the civil war to describe the telegraph lines strung loosely from tree to tree and resembling a grapevine. It arises from the social and personal interests of people rather than the formal requirements of an organization. 

11 Exclusive Advantages of Informal Communication

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• Advantages of Informal Communication System
• Merits of Informal Communication System
• Benefits of Informal Communication System

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Informal communication is free from maintaining rules and regulations, procedures and others. 

 

Such  communication bears low cost than formal communication. There are existed some exclusive benefits / advantages of informal communication.

What Causes the Grapevine to be Active

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• What Causes the Grapevine to be Active
• The Situations Which Make Grapevine Active

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Grapevine is very much dependent to a situation or environment. Some of the situations that make people to become active in the grapevine communication are highlighted below:

10 Important Characteristics of the Grapevine Communication

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• Characteristics of the Grapevine Communication
• Features of Grapevine Communication

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More and wide  information can be transmitted through grapevine communication system. But there is also some negative ideas about grapevine communication system. But another image is shown by the reality. 

Media of Mass Communication

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• Media of Mass Communication
• Media Used in Mass Communication

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The communication which is broadcasting in order to reach to huge people is called mass communication. Mass communication is greatly helpful in business. 

 

Media which are used for sending message to a large number of audiences at home and abroad are known as mass media. 

 

Scope of Mass Communication

Basically, Technological advancement has tremendously enhanced the scope of mass communication. Scope of mass communication is much extensive. Because of advancement of world civilization, the scope of economic activities is increasing day by day. Particularly after the industrial revolution a rapid development happened in  trade, commerce, and industrial sector. All these have given emphasis to the mass communication which is now so pervasive that it touches social, commercial, national or international lives. Areas covered by mass communication are highlighted below:

Nature of Mass Communication

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• Nature of Mass Communication
• Approach of Mass Communication

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Mass communication is the a type of communication process of sending message to a large number of heterogeneous audiences at a time by using some media. It possesses all the features of great communication. 

 

Mass communication has a lot of importancy in the progress of a business organization. It helps to achieve the organizational goal. By the help of mass communication, a business organization can increase its sales, goodwill and transmit important news of the company. 

12 Features of Mass Communication

Mass communication is a process through which a message is widely circulated among the persons who are far and away from the source. Basically, it is the communication of communicating to mass people.

6 Characteristics of Formal Communication

The communication which follows established systems,  rules,  regulation, procedures or any other prescribed ways and  means are known as formal communication. 

 

By analyzing the characteristics or features of a communication we can know well about a communication process, procedure as well as objectives.

Definition of Formal Communication

The communication which follows established systems,  rules,  regulation, procedures or any other prescribed ways and  means are known as formal communication. 

 

Such communication is also known as officials communication because it follows the official rules, regulation, procedures and systems established for communication.

5 Limitations or Disadvantages of Visual Communication

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• Limitations of Visual Communication
• Disadvantages of Visual Communication

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Although visual communication gains various advantages but it is not free from certain disadvantages. 

 

When you are going to use visual aid to communicate, you must keep in your head disadvantages point of visual communication. These disadvantages are mentioned below:

5 Extraordinary Advantages of Visual Communication

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• Advantages of Visual Communication System 
• Benefits of Visual Communication System

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Visual communication is one kind of non-verbal communication. In most of the cases visual communication takes place as a complement to make it most fruitful and effective communication. 

 

Visual communication bears some advantages which justifies its presence in our practical life.

Purpose of The Graphic and Visual Communication

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• Purpose of Visual Communication System
• Objective of Visual Communication System

 

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There are a lot of objectives of visual communication system.

 

Planning is 50 percent of any job or task you undertake. When you are making a written or an oral presentation, it's important to plan all graphic and visual aids. Your planning will focus on your purposes.

What is Visual Communication

When some visual means or methods or techniques are used to make the communication natural and effective communication then it is known as visual communication. Facial expression, gestures, printed picture, posters, slides, film etc. fall under visual communication. When written communication fails, we can take the help of visual communication to communicate with persons.

Gestures in Non-verbal Communication

A gesture in an intentional body movement to convey a message. many different attitudes and intentions are expressed through gestures. For example, when we are introduced to people who are older or in higher ranking positions we show respect. A thumbs-up gestures show that things are under control. Gestures can be used in communication.

Functions of Non-verbal Communication

Non-verbal communication is not a word based communication. There are different types of non-verbal communication methods and each method has certain function. Each of the various types of nonverbal communication may serve any of the following functions:

5 Importance of Nonverbal Communication

Nonverbal communication is a non-word or communication without word. Its importance are untold as we are involved and inclined with it in our daily life. 

 

Below we are going to show up the importance of nonverbal communication system. So, a short but definite arguments are given below to justify its importance:

Definition of Non-verbal Communication

Non-verbal communication is an instinctive type of communication as compared to verbal communication. In our daily life,  we are involved with such communication consciously or unconscionably. Many thoughts, expressions or feelings are reflected through such communication. A close analysis or thinking for a moment can be sufficient to sort out how much time do we get to perform such communication.

Essential Factors or Elements of Communication Process

We know that, sender, receiver and a message are the basic elements of communication but the modern communication process includes many other elements. The elements which are essential for modern day communication are briefly discussed below:

Essential Factors/Conditions of Communication Environment

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• The Essential Factors of Communication Environment
• The Essential Conditions of Communication Environment

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There are some factors that play a vital role to create communicative environment. 

 

Such factors of communication environment are responsible for effective communication. 

 

So, to make effective communication and get the optimum result of the communication, the communicator must be ware of the respected communication environment.

8 Importance of Mass Communication in Business

Mass communication is widely used in the fields of business. It plays a vital role in establishing relationship with the market. 

 

Without mass communication business cannot think of any function. That's why the importance of mass communication can be assumed simply

Definition of Mass Communication

Mass communication is a special kind of social communication involving distinctive characteristics of the audience, the communication experience and the communicator. The term 'Mass' means large or huge people. When communication occurs between large people it is defined as mass communication. But such definition is not all. Actually, mass communication is a process through which a message is widely circulated among the persons who are far and away from the source. For mass communication, a large number of audience, some intermediary channels and vast boundaries of space are required.

11 Exclusive Objectives or Purposes of Mass Communication

Mass communication conveys important matters to mass people. To achieve such communication goal, knowing its objectives or purposes is really worth-learning.

 

There are some worth mentionable purposes of mass communication.

Frustration-Definition and meaning of Frustration

Frustration is a psychological condition of a person. Frustration grows from mental disorder. Every one has want or necessity. To fulfill such wants or necessities everyone has strong intention. But due to limitation of capabilities and wealth, a person has also limitation to fulfill such wants or necessities. From these  limitation, mental unsatisfactory condition grows and gradually that condition turns into frustration.

Sources of Frustration and Types of Frustration

Everyone has a goal in the case of working. Without aim or goal no one works! In other words, behavior of everyman is for fulfilled a goal.....a minor or a vast. But we know that for being successful with every goal or in every objective, a person must face some obstacles. Some of those obstacles may be big or so big or small. That's why target of a man all times gets barriers.  Some of men who are fallen in problem, can retrieve and conquer those barriers in the path of success and finally achieve the test of success. But some of men can't bear more the pain of failure. They fall into frustration.

Frustration has some different sources to be produced and grown. They are discussed below: 

Role of Communication in Managerial Efficiency

Managerial efficiency is the ability of managing to perform the task by optimal utilization of resources and minimum wastage of resources. 

 

Basically, management efficiency indicates about the strength of a management i.e how expert the management is about to apply the managerial tools.

 

Definition of Secretary

The word secretary has been produced from the Latin word 'Secretarius' which means secret. As we know secret refers to something which is not disclosed or something kept as private or confidential. Therefore, a secretary is a person who performs some activities which are confidential in nature. But in modern days, a secretary does not deal with secrets only; he carries on correspondence, documentation & recording, meeting related functions, supervision and various administration jobs.

6 Limitations of Communication Model

Communication model plays a vital role in understanding the communication process.  

 

Although importance of communication model can't be denied and such models are useful in many ways, Yet they suffer from some limitations which are as follows: