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- Test of Mass Communication Skills
When communication occurs between large people it is defined as mass communication. Mass communication has a lot of impact on the growth of business organization.
Mass communication helps to reach to mass people with the product and company image. It also helps to increase the goodwill value of a company.
The following various factors help to test the skill of mass communication where the first two factors are called encoding skills and the next two factors are termed s decoding skills:
1. Speaking Ability: The success of mass communication is very much dependent to the ability of speaking. Such ability depends on the merit, educational qualification, experience, attitude, social and cultural motive of the sender.
2. Writing Ability: Such ability also depends on the merit, educational qualification experience, attitude, social and cultural motive of the sender. Poor writing causes confusion and misunderstanding and therefore success of mass communication is related with the development of writing ability.
3. Formation Ability: The ability to organize news, information attitude or feeling in a proper way causes development to the mass communication.
4. Listening Ability: Poor listening causes poor communication and therefore the objective of mass communication will be fruitless and ineffective. So proper listening is a vital factor to develop mass communication.
5. Other Factors: Besides the above 4 factors, proper understanding, ability of judgement, consistency in behavior and follow-up or feedback ability are other necessary factors to test the skill of mass communication.
1. Speaking Ability: The success of mass communication is very much dependent to the ability of speaking. Such ability depends on the merit, educational qualification, experience, attitude, social and cultural motive of the sender.
2. Writing Ability: Such ability also depends on the merit, educational qualification experience, attitude, social and cultural motive of the sender. Poor writing causes confusion and misunderstanding and therefore success of mass communication is related with the development of writing ability.
3. Formation Ability: The ability to organize news, information attitude or feeling in a proper way causes development to the mass communication.
4. Listening Ability: Poor listening causes poor communication and therefore the objective of mass communication will be fruitless and ineffective. So proper listening is a vital factor to develop mass communication.
5. Other Factors: Besides the above 4 factors, proper understanding, ability of judgement, consistency in behavior and follow-up or feedback ability are other necessary factors to test the skill of mass communication.
By the above discussion, we can learn how to test the mass communication skills. By those parameters, you can judge your own mass communication skills or other's mass communication skills.
