Definition of Mass Communication

Mass communication is a special kind of social communication involving distinctive characteristics of the audience, the communication experience and the communicator. The term 'Mass' means large or huge people. When communication occurs between large people it is defined as mass communication. But such definition is not all. Actually, mass communication is a process through which a message is widely circulated among the persons who are far and away from the source. For mass communication, a large number of audience, some intermediary channels and vast boundaries of space are required.

Mass communication tools are TV., Radio, Newspapers etc.

Sydney Head suggest five things for mass communication,  which are...

1. Large audience.
2. No difference among audience. 
3. Some form of message reproduction.
4. Quick distribution of message.
5. Low unit cost to the customers

In the light of above discussion, it can be said that mass communication is a process of communicating with general people quickly at a time through the use of various channels like radio, television or newspapers etc.

 

All Content about Mass Communication on Business Consi

01. Definition of Mass Communication

02. Characteristics or Features of Mass Communication

03. Nature of Mass Communication

04. Process of Mass Communication

05. Scope of Mass Communication

06. Purposes or Objectives of Mass Communication

07. Media of Mass Communication

08. Importance of Mass Communication

09. Essential Factors of Mass Communication

10. Copy Writing in Mass Communication

11. Test of Mass Communication Skills