Search This Blog


Steps in Developing Effective Communication

Organization should have a best laid down  communication network that will make it efficient in both internal communication and external communication. Generally, the following steps are followed in developing an effective communication system:

1. Identifying the Target Audience: The communicator starts with a clear target audience in mind. The audience may be an individual, a group, special public or general public. The target audience will tremendously affect the communicator's decision like what will be said, how it will be said, when it will be said and who will say it.

2. Determining the Communication Objectives: When the target audience is identified, the communicator must decide what response is asked for.

3. Designing a Message: Here the communicator develops an effective message which should get attention, hold interest, raise desire and obtain action.

4. Selection of Channels: The communicator must select the channels of communication which may be:

(a) Personal communication channels: e.g. Telephone, Mails, Emails etc. where message is sent through personal contact and feedback.

(b) Non-personal communication channels: e.g. Newspapers, Magazines, Radio, Television, Signboards, Posters etc. where the media carry messages without personal contact or feedback.

5. Selection of the Message Source: The communicator must select the message source. Message delivered by highly credible source is more persuasive.

6. Collection of Feedback: When the message is sent to the target audience, the communicator must know the response from target audience.

7. Good Listening: The receiver should be a good listener to avoid misunderstanding. Also the sender should become good listener to get an effective feedback.

At concluded point, we can say that to develop effective communication, above discussed steps should be followed.