Marketing Management Philosophy- Meaning and Definition

Marketing is meeting to needs and wants of customers at profit. There is always the remaining logic behind each work. This logic is said the philosophy of work.

All the marketing efforts when they are guided by certain strategy, logic or philosophy that give the directions about how to act business or marketing activity that call marketing management philosophy.

Marketing management philosophy is the key concept or ideas for the management of marketing practices as advocated by the scholars.

Although there are many marketing management philosophies we have found famous the following fiver are.

          1. Production Concept/Philosophy 
          2. Product Concept/Philosophy 
          3. Selling Concept/Philosophy 
          4. Marketing Concept/Philosophy 
          5. Social Marketing Concept/Philosophy

Any organization may be conducted marketing operations any above-mentioned concept or philosophy. When any organization functions their business to follow certain marketing philosophy that philosophy becomes marketing management philosophy.