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- The Scope of Marketing
- The Subjects Matter in Marketing
- The Marketers are Involved in Ten Types of Marketing Entities -Explanation
Marketing is defined as the creativity, development and delivery of products or services to consumers and services to consumers and businesses. It is called as the delivery of standard living.
1 Goods:
What is goods? Goods that can meet the needs or shortages of consumers or customers. The production and marketing activities of many countries are centered on material goods. Every country is producing and marketing millions of tons of products.
Not only the products produced and marketed by the company but also the individual persons produced various types of products and services.
2 Services:
Services are invisible, untouchable, activities that can meet human needs. Services can be offered for sale and there is no change in ownership.
The importance of service manufacturing activities is increasing day by day with economical development. hotels, saloons, beauty parlors, repair and maintenance, accountants, lawyers, engineers, doctors, software makers, management consultants, internet, courier service, private universities, mobile phone operators, overseas employment, and various types of education and services have been expanded.
Moreover, the “Fast Food” business is increasing day by day and as a result, the consumers are being able to receive both products and services.
3 Experiences:
Normal speaking, the experience is the real knowledge about any subject. Any organization or a marketer can engage in marketing and create an experience through a variety of products and services.
For example, children can go to the children’s park and students can gain experience by visiting the market or industry.
Again, a person can gain experience by climbing a mountain often the supervision by an organization.
4 Events:
Markets often want to convey a message to customers through events. Such as press conferences, happy opening, exhibitions, sports, programs, etc.
These kinds of events are arranged to achieve a specific purpose. Usually, these types of events are organized by the public relations department of the organization or company.
However, if these types of events are organized through a professional person or organization are become more fruitful for the company.
5 Persons:
Nowadays, fame is used as a big marketing pattern. In the past, heroes and heroines, football players, musicians keep a good relationship to promote their fame with journalists. Now they have their own agents, managers, and organizations for promoting their fame.
Candidates and individuals in politics are using or taking the help of marketing during the election.
Many products are being marketed through the popular Indian cricketer Sachin Tendulkar's of different products for the marketing purpose. Individual marketing is being done through the marketing process.
6 Places:
Nowadays the importance of space marketing is increasing day by day. Spaces marketing is increasing for the tourism industry, establishments or developer business, settlements, etc. Bangladesh Tourism Corporation is taking various steps to attract tourists to various tourist places of interest including Cox's Bazaar.
The place marketing is done by highlighting the sights in different types of attractive places. Real Estate Companies doing space marketing With Promising To Build a New Cities Around the Dhaka City.
7 Properties:
Invisible right of an asset or ownership of real assets or financial assets is treated as property.
Many companies are involved in marketing flats, shares, bonds, etc.
Property brokers always try to buy and sell a property. Banks, stock exchange members are involved in buying and selling shares and bonds.
8 Organizations:
Many non profit organizations & business organizations are trying to create and maintain an image to the targeted people who are valuable assets of the company.
Through this process, the organization tries to attract the people or customers to accept their products or services.
For example, the city bank is currently arranging advertisements on television urging people to comply with anti-acid and anti-dowry and encouraging them to follow traffic laws.
Many organizations are conducting tree-planting campaigns, flood relief, winter relief, illiteracy eradication, and arsenic-free drinking water promotion activities In order to create a good image of their organization.
Organizations are doing marketing to universities, clubs, political parties for getting funds and customer support.
9 Information:
Information can be produced and marketing like other products. Educational institutions produce information and sell it to the parents, students, and society for a fee. All Academy books are involved in marketing without fiction books.
Computer, car, beauty parlor and other related information is a promotion by marketing process. In today's information technology age, a lot of information is marketing through the internet.
10 Ideas:
An idea is a philosophy, image, or issue that can be sold in the market. Every marketing product is involved in few ideas. An idea has marketed a product or services.
Different organizations are marketing different types of ideas.
Some examples, Smoking is like poisoning, plants tree, and saves the world, Exercise regularly to keep your health beautiful and healthy, etc.
In the end we can say, the 10 useful topics above are the most important topics of marketing. These issues have become included marketing outside of the traditional products or services with the passage of time.
