SWOT Analysis : Meaning, Explanation, Usage, Process & Limitation of SWOT

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  • Meaning of SWOT Analysis
  • Explanation of SWOT Analysis
  • Importance of SWOT Analysis
  • Usage of SWOT Analysis in Entrepreneurship
  • Factors For SWOT Analysis
  • SWOT Analysis Process
  • Limitations of SWOT Analysis


SWOT Analysis

SWOT Analysis Explanation: SWOT is one type of list or matrix that is consisted of four types of considering factors, such as... 

  S = Strength
     W = Weakness
         O = Opportunity
T = Threat 

SWOT analysis is done to take decision by finding out the internal and external issues which are affecting the concern. 

Basically, SWOT analysis contains identification of four systematic factors. It is the process of figuring out ...

The strength your organization.
The weakness your organization.
The opportunity of the project by using organizational strength and by overcoming weakness.
The potential threats which contain the project for the organization. 

If SWOT analysis is done properly, then it helps to take managerial decision. Therefore, taking decision by SWOT analysis become more effective instead of taking decision without this type of analysis. 

Before going to invest on a project, the authority of the business should operates a SWOT analysis. Such analysis will help him to find out the strength, weakness, opportunity and threat of the project. By using such findings, the authority can take more accurate and beneficial decision for his business. 

On the other hand, SWOT analysis helps to reduce the risk of investment, policy implementation or any kind of business activities.  



# Importance of SWOT Analysis

For achieving business objective, SWOT analysis is a greatly important issue. Because, business is a very challenging concern. There is always involved risk in the business against opportunity. SWOT analysis helps to understand the risk and take decision weather the opportunity will be accepted or not.

The importance of SWOT analysis in the business is greatly required weather it is for managerial functions or marketing issue. Because, it helps...

  ⇛To take managerial decision.
  ⇛To find out all the factors those are involved in the making decision.
  ⇛To know organization strength and resources.
  ⇛To know weakness and overcome it.
  ⇛To get info on the potential opportunity against the risk factor.
  ⇛To understand the probable threats those are involved in the progress of such project.
  ⇛To identify all the positive and negative factors to take the decision.
  ⇛To understand the risk factors which are involved in the project.
  ⇛To develop the strategy, policy and system to beat the weakness and threat.
  ⇛To measure how much the value of such opportunity against the investment and potential threat.
  ⇛To implement the best decision which is highly effective for the organizational goal.