It is very important before deciding corporate strategy business they should carry out a good analysis of their micro environment.
The analysis factors include competitors, customers, distribution, suppliers and the public.
The concepts of definition of micro environment analysis are given below:
1. Macro environment consist of some group, power and elements or factors that are not controllable.
2. The element of micro environment affects the marketing activities directly.
3. These elements will help the organization to apply marketing strategy, policy and planning.
4. These elements are related to corporate closely.
