Definition of Macro Environment

A macro environment is a broad, wide economic conditions rather than in a particular sector or region or industry with an economy.

The macro environment includes trends in gross domestic product GDP, inflation, employment, spending and monetary of policy of money.

From the above discussion we can say that:

1. The elements of macro environment effect marketing activities indirectly.

2. Marketers do not control the macro environment.

3. Macro environment creates opportunity and threats for marketing.

4. Macro environment affects micro environment elements.