"By the provision of satisfaction of the needs of the lack of consumers to achieve institutional purpose on Marketing Program Analysis, Plan formulation, Implementation, and marketing of controls are called Marketing Management. "
Marketing Management and its evolution:
1. Production Orientation Stage-(1860-19200
2. Sale Orientation Stage- (1920-1950)
3. Marketing Orientation Stage- (1950-1970)
4. Social Marketing Orientation Stage-(1970-1990)
5. Relationship Marketing Orientation Stage- (1990- )
Details Describing the below:
1. Production Orientation Stage: From 1860 to 1920 was called production orientation stage. In this stage, people understood that the more products you could exchange, the more profit you could make. By this formula, people were producing more products.
At the end of the eighteenth century, there were many changes in the production system as a result of the industrial revolution.
The new equipment was captured the man's manual labor space. As a result, the production was increased by a few hundred.
Manufactured products supplied in different countries.
2. Sale Orientation Stage: From 1920 to 1950 was called sale orientation stage. Large production system was created at this stage by developing technology and increasing employees efficiency.
In this system, it produces a lot of products. At that time, the manufacturers realized that if only they depend on the customers, they will not buy products rather than manufacturers must force to sell products.
In this regards, they accepted aggressive sales strategy and started to advertise extensively.
Besides, they built an excellent relationship with Dilar and created a sales team. At that time, the radio was invented and this radio was helped to advertise their products.
3. Marketing Orientation Stage: From 1950 to 1970 the Marketing Orientation Stage was started. The needs of shoppers goods were growing to buyers and they were becoming aware. At this stage, the marketers changed their marketing policy. At this point, the marketers are trying to understand the customers need and according to that, they invent these products.
4. Social Marketing Orientation Stage: Social Marketing Orientation started after 1970. This stage emphasized the welfare of social people with the rest of customers. Marketing Companies gave importance to produce the environment-friendly products.
5. Relationship Marketing Orientation Stage: Relationship Marketing is a process of making the relationship and continues with the customers or other relative parties. Relationship Marketing was started after 1990. Actually, this stage is involved with acquiring, saving and increasing of Customers.
Finally, It can be said that Marketing Management has entered a relationship marketing stage by increasing the productive stage.
